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Mobile operators - customer whole value analysis |
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To remain competitive, mobile operators need to identify their most
profitable customers on the basis of whole customer value, rather than
depending upon marketing campaigns based on simple socio-economic profiles.
Whole value customer analysis takes into account interconnect revenues and the
influence customers have on other users. This white paper considers the role of
whole customer value analysis in the management of mobile service customers and
its value to the mobile operator.
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