Technology market investment

Service description

Market Cohesion is launching a new Technology Markets Investment Services programme, which will assess new Telecom and Media products/technologies and their growth potential. A series of topic reports including analyst access time will concentrate on minimising risk and maximising investment potential in this volatile market sector.

Background

Investors are finding it increasingly difficult to assess the market potential of new product and service innovations in the telecoms and media markets. This is due to the interaction of existing services and technologies and their complex market dynamics. Market Cohesion's new service cuts through the hype and provides companies and investors with timely new technology/service market analysis that is crucial to investment success. By taking this new service Venture Capitalists and companies can invest with more confidence and lower investment risk

Service features

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Market Cohesion will produce a number of reports throughout the year analysing new technology developments and market potential. This service will build upon Market Cohesion's experience in evaluating new technology and markets developed over many years working in the telecoms and media sectors. Market Cohesion will retain editorial control over topic areas but service subscribers will have a major input to direct research.

Reports can be accessed as an ad hoc purchase or on a continuous information/service basis. Customers that subscribe to the continuous information service will have the opportunity to influence the choice of technology/services for analysis and take advantage of bundled analyst access time.

Service application and benefits

The Market Cohesion service provides focused information and analysis to minimise investment risk exposure and maximise market potential. This service will provide investors with in-depth analysis of technology/service opportunities in the telecoms and media sectors and will reduce an investor’s research overheads.

Service application Furthermore, investors will get access to specialist sources of information with the ability to focus on relevant areas and direct future research to benefit their organisations. Considering that a potential investment may run anywhere from between $250 K - $2 million having the right information and analysis available at the right time is of crucial importance.

The Market Cohesion service will be aimed at the seed and early round funding stages, where the market is uncertain and development unsure. The service will focus on forecasting adoption in the early stages of investment, although the final nature of the market analysis will depend on the novelty and maturity of the product or service.

Further market analysis can also be supplied as part of the analyst access phase. An example of where the Market Cohesion service and analyst access services can be applied

Why Market Cohesion?

Market cohesion brings a wealth of knowledge and experience to evaluating Telecom and media markets. The project directors have over 50 years combined experience working in and analysing telecoms and media markets.

Market Cohesion brings both experience and focus to provide succinct information, rather than a scattergun approach. This service brings together unique blend of service delivery and ad hoc consulting that can be used to research and analyse telecoms and media investment opportunities.