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UI Development Strategies to Drive Multi-Media Consumption |
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In this new report from Market Cohesion we look at the
effect of the mobile User Interface (UI) may have on the fortunes of mobile
operators. Sure, we all know intuitively that a good UI encourages use of the
phone but does this really translate into increased revenue for the operator?
Also, what is the future for the mobile phone
interface? Just how easy or difficult is
it for manufacturers to work with operators
to develop a killer user interface. How do home-grown interfaces stack up with those produced commercially
by manufacturers such as Apple, Nokia and Ericsson – and are operators even
interested in developing their own interfaces or would they prefer to buy them
off the shelf.
We explore these and other issues in the report, priced at €1250. Check out the contents list below.
Who should buy this report
Unlike other consultancies we are NOT going to tell you that
everyone should buy this report. Seriously,
this report will prove valuable to Operators that are considering commissioning
their own user interface application (entirely possible) to drive market
revenues and user loyalty and anyone else trying to quantify the benefits of
the user interface and how it can make them money.
Table of Contents
1 Overview
2 Introduction
3 Phone evolution
3.1 Microsoft
3.1.1 Symbian
3.1.2 RIM
3.1.3 Palm
3.1.4 Linux
3.1.5 Apple
4 Current situation
4.1 Origin of the UI
4.2 Market pressures
5 ROI on the mobile UI
5.1 Value on design
5.2 Getting it wrong
5.3 Rewards for getting it right
5.3.1 Operators
5.3.2 Vendors
6 Case study – Alltel and Celltop
6.1 The problem
6.2 The solution
6.3 How it was done
6.4 Lessons
6.5 The benefits
7 The UI and market development
7.1 The UI effect on the mobile market
7.2 Corporate rivalry
8 Design issues
8.1 Design lifecycle
8.2 Geographic differences
8.3 The roll of content providers
8.4 The role of users
8.5 Decoupling the UI from the operating system
9 Types of interface
9.1 Interface styles
9.2 The learning interface
9.3 Context interfaces
9.4 Voice interfaces
9.5 Patent issues
10 Key Findings
11 Recommendations
11.1 Recommendations for Operators
11.2 Recommendations for Vendors
11.3 Recommendations for Developers
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