A new service from Market Cohesion
Market Cohesion is launching a new Technology Markets Investment Services programme, which will assess new Telecom and Media products/technologies and their growth potential. |
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Mobile operators are always trying to find ways to maintain user loyalty and increase consumption of online minutes. Up until now there has been little to differentiate operators in terms of available services and tariffs. An advantage gained by one operator with an innovative service is quickly mimicked with operators playing leapfrog over each other.
In our new report, "UI Development Strategies to Drive Multi-Media
Consumption"we look at the evolution of the mobile user interface and
quantify the effect of the introduction of new phones on Operator
service revenues. Stop by and check out the report contents – it’s a
bargain. |
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 Ever thought about disruptive technology is and how it appears? All too often people think that disruptive technology is all about new technology replacing old technology, but if you think that is the only facet to disruptive technology then you would be wrong.
This Market Cohesion white paper discusses the origins of disruptive technology and charts its progress through early markets and how it comes to threaten mainstream competitors. It highlights why large companies can fall victim to disruptive technology but points to steps that they can take to exploit their own new technologies effectively. Stop-by and download this white paper for your collection. |
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 In this paper, we explore why it is that mobile devices, which have such a
strong personal relationship with consumers, have failed to live up to the
early expectations of the mobile industry and become a significant digital
media alongside broadcast television and the Internet.
We then look at the main barriers to growth and show that the current use of
Premium Rate SMS billing will hinder commercial growth over the next ten years.
We conclude by demonstrating that Direct-to-Bill payments provide an
attractive alternative to Premium SMS for both the mobile operators and
off-portal sites run by the content owners. Click here for more details. |
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last mile access network continues to be one of the most important topics
within telecoms. Even with local loop unbundling the expense of constructing
access networks to customers is a key telco consideration and represents a
significant market entry barrier.
Access networks, by and large, have struggled to meet user
expectations and deliver traffic to the end user. Most networks still cannot
deliver the mega-broadband speeds needed to carry triple play services.
Operators that have already achieved this are hailed as heros, but there are
always qualifiers. For example, services can only be delivered to concentrated
groups of subscribers in certain catchment areas. |
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